A Person of Influence - Stage One and Two
MLM Leadership – A Person of Influence – Lesson 2
The leadership lessons taught in this writing are a result of the principles and words from John Maxwell’s – Becoming a Person of Influence. Consider purchasing this book to gain a fuller understanding of this subject.
Becoming a Person of Influence – The First 2 Stages of Influence
There are stages of influence that you must progress through. Maxwell argues for 4 stages of influence. These are stages that you’ll move through with a person as they consider you for a potential business partner. We’ll cover the first 2 stages today and the next 2 stages in the next lesson.
Stage 1 – Modeling
People are initially influenced by what they see. Think about this with regards to your first impression with people and your business. The majority of my business is built through online marketing strategies such as web 2.0, social marketing and attraction marketing. This stage of influence is huge because I have 1 chance with someone to make a good first impression. My profile picture, my content, my video or audio, etc… all determine if someone will seek to know me more.
Think about that with your current online presentation. Would people see your capture page, myspace profile or youtube video and desire to know more about you? Are you smiling in your pictures? Does your content lead them to believe that you are successful?
Stage 2 – Motivating
Modeling can be a powerful form of influence in a positive or negative form, but if you really want to see people influenced and desire to work with you in your mlm, affiliate marketing or direct sales company, you must learn to motivate them. This means that you will start to influence people on an emotional level. People will begin to identify with you and believe in themselves at the same time. Influence through motivation is a must for attraction marketing, web 2.0 and social marketing.
Once again, consider what you have in place that connects with people on an emotional level. Are people moved by what they see, read or watch in your current marketing setup? I’m not talking about bringing them to tears or laughter every time, but are others identifying with you?
That’s the introduction to the first 2 stages of influence. The next 2 stages will be presented in the next post. Remember this statement.
“Without influence, there is no success.” - John Maxwell
If you would like to learn more about how you can begin influencing others through attraction marketing, web 2.0 and social marketing, contact me at the information below. I’ll be glad to spend some time with you and evaluate your current marketing setup and it’s ability to influence others.
Helping You Help Others,
Jeremy Henderson
Home Business Mentor
Skype – jeremyrazr
http://www.jeremyhenderson.com
